K-WAY, the world’s first windbreaker brand, proudly announces Shownu, a member of the K-pop phenomenon Monsta X, as our new global brand ambassador. Known for his dynamic energy and impeccable style, Shownu perfectly embodies the vibrant spirit and innovative essence of K-WAY, making him the ideal representative for the brand.

As Shownu embarks on his ambassadorial journey, he takes center stage in our FW24 campaign, featuring the iconic Le Vrai windbreaker collection. In a series of striking visuals, Shownu brings the collection to life, showcasing a blend of sporty elegance and sophisticated style. His powerful stage presence and refined fashion sense resonate deeply with K-WAY’s values, highlighting our commitment to quality, functionality, and timeless design.

We invite you to explore this exciting partnership through exclusive videos and images, where Shownu’s natural charisma and K-WAY’s iconic pieces merge seamlessly. Join us in celebrating this momentous collaboration and discover the latest in style and innovation with K-WAY.